I found this Chanel ad featuring Nicole Kidman.At first, I wasn’t sure if it applied to this assignment but when I took a closer look, I felt it was a prime example of expression of individuality. I felt the message here was Chanel liberates a woman. She is an individual with distinct, memorable qualities that people around here won’t forget. ” I love to dance” comment in the commercial, to me , implied that this product made a woman feel like she can be and do anything. I think this commercial represented the repressed individual from society. The perfume was a catalyst to her liberation from the pressure she had felt from the media, society and everyone around her. This Chanel perfume made her feel alive, fall in love and it created an identity. Every woman who wears Chanel should find themselves in Chanel.
expression of individuality- commercial Tuesday, Mar 13 2007
Uncategorized 4:30 pm
Good analysis. This commercial also is heavy on romance. This harkens back to some of the ads (talked about in Soap, Sex, and Cigarettes) which used the promise of romance to sell products.
Minor point: typo in line 7,”her” instead of “here”
To the important stuff:
I think your argument is fairly compelling but not enough to convince me that this ad is really about individuality. Rather, perhaps this ad is feeding off the new wave of pseudo-feminism and showing women (ALL women) how to lure the men in and “be in control of their sexuality.” Sure, the actress in the ad may have felt lonely in the commercial before she boffed the stranger on the rooftop, but she got over it right after. And over him as well. Painless. I’m rambling, but again, it just smacks more of pseudo-feminism and the classic tactic of playing to the consumer’s desires and insecurities.